Most brand tools show you data. BrandScience.ai reveals which levers will reduce acquisition cost, lift pricing power, and grow referrals and repeat purchase. Then, it tells you what to do next. Validated academic models on an AI backbone. No panels, no research team.
✓Free plan available✓No credit card required✓Setup in under 5 minutes
Head of Brand MarketingStrategic Leadership & Creative Excellence
My price satisfaction is high but willingness to pay a premium is low. These seem to contradict each other. What's going on?
They don't contradict, they answer different questions. Your customers think the product is worth what they paid. Willingness to pay a premium asks whether they'd pay more, and they're saying it's priced about right. The real signal is your Brand Attachment score: customers trust you but aren't emotionally connected enough to pay above market. That's the lever if you want premium pricing headroom.
Your AI Brand Expert is there to help you answer questions directly on the platform. Every insight is built on your own customers' data.
Understand what's shaping your brand equity across 35 key drivers, based on 50+ academically validated statements answered by your own customers. With AI guidance on what to do next. All in real time.
1
Add your brand
Set up your account in seconds.
2
Share a single link
Send to customer cohorts via Klaviyo, Mailchimp, HubSpot, or your post-purchase flow.
3
Customers answer in 30 sec
12 short statements per customer.
4
Smart statement selection
Platform automatically chooses what the model needs statistically.
5
Real-time results
Responses aggregated into 35 peer-reviewed brand equity drivers.
6
AI insights delivered
Your AI expert delivers Key Findings, Opportunities and Risks automatically.
Not dashboards to interpret, but answers. Here's what the platform hands you, from a demo brand's live results.
Overall brand equityFree plan
48%GOOD
Weak −1000+100 Strong
Responses
142Last 120 days
Vs previous
↑ +11.3%prior 120 days
Vs benchmark
↑ +26.4%
Five of the seven boosters are measured and performing well, with Touchpoints (66%) leading the pack and Perceived Quality (51%) and Brand Loyalty (56%) providing strong anchors. Brand Attachment (27%) is the weakest link, dragging overall performance down, while Market Awareness remains unmeasured and needs attention.
If you only know one thingProfessional
Alignment runs deep, but attachment stays shallow
Your customers believe strongly in what you stand for (66% alignment depth, 37 points above benchmark) and see clear quality (56%). Yet only 27% feel personally attached to the brand. The gap means you're respected more than loved, leaving room for competitors to build emotional bonds your rational strength hasn't secured.
Jump straight to the Recommendations
Touchpoints66%
Touchpoints scores excellently, with both Staff Behaviour and Brand Environment performing at a similarly high level. Customers experience a consistent, high-quality brand across human and physical touchpoints.
Brand Attachment27%
Brand Attachment lands in good territory, pulled upward by solid Prominence and Self Congruence scores. The drag comes from Brand Self Connection, which sits in neutral territory.
What should I fix first? Professional
Ranked by leverage: biggest gap × widest knock-on effect. Start here; this is the single thing to move.
THEFIX
Lift Brand Attachment to match other strengths
Brand Attachment sits at 27%, the lowest performing element by 13 points compared to the next weakest metric, despite the brand outperforming its industry benchmark by 20%.
The move: Run a campaign that deepens emotional connection by showcasing real customer stories, rather than focusing on product features or rational benefits.
↗ Expected effect: Closing the 13-point gap should pull overall Brand Equity above 50% and strengthen the foundation for the already strong premium pricing power.
The Action Plan Professional
The moves you've committed to. Work through them top to bottom.
2 of 4 tasks done · 3 plays
50%
FIX 1Elevate brand associations richness
✓Amplify symbolic brand cues
Communicate brand values through customer stories
Impact MedEffort Medmoves Associations 40%
QUICK WINLeverage quality perception strength
✓Feature quality proof points prominently
Screens shown with demo-brand data. Your results are built from your own customers' responses.
The old way
Traditional brand tracking tells you what, not what to do
Awareness tracking. Net promoter. Customer satisfaction.
These all have value but they sit in isolation. And tell you what's happening, but not why or what matters most.
They also miss the core requirement of brand measurement: what to do next. Understanding what drives performance is what allows you to improve it.
Brand trackers provide a sense of comfort. But they lack a clear link to customer behaviour, marketing decisions, and commercial outcomes.
The BrandScience way
Reveal how your brand is driving or limiting growth
BrandScience.ai is a brand equity platform built on validated models from peer reviewed research, including Keller's customer-based brand equity, Aaker's brand equity model, and the Yoo and Donthu brand equity scale. Designed for real world action.
Like NPS, it surveys your existing customers. But it goes beyond NPS, to reveal what actually drives loyalty, plus dozens of other key brand elements.
It connects what customers think and feel with what they actually do, and what that means for your business.
Finally, a brand equity platform that turns data into decisions that drive growth.
Not another brand dashboard. A system to measure and act on what actually drives growth.
Your customers, not paid panels
Surveys go out through the email and post-purchase flows you already run. Zero cost per response, and answers from people who have most impact on your brand growth.
Always on, not annual waves
Once connected, data collects itself. Your brand equity becomes a live trendline with real-time insight, not a yearly presentation.
A model, not a dashboard
Fifty-plus statements from peer-reviewed research feed a statistical model that shows which perceptions drive loyalty, recommendation, and pricing power for your brand specifically.
An Expert that explains it
Ask anything in plain English. The AI reads your results and provides personalised recommendations and an individual roadmap for boosting your brand.
Benchmarks that mean something
Compare every driver against brands measured the same way, so a 54% actually tells you where you stand.
Why we built BrandScience.ai
We started from one question: what actually drives pricing power, lower acquisition costs, repeat purchasing, and word of mouth in a real business? We spent a year in the academic research, found the models shown to predict commercial outcomes, and blended the most validated ones into a single measurement framework, read by an AI that learns your business over time.
We built it for our own brands first, and ran it there for a few months before letting anyone else in.
Dr. Adir Shiffman
Co-founder
Serial technology founder and Executive Chairman of ASX-listed Catapult Sports. A qualified medical doctor, Adir applied the same scientific rigour to finding and blending the validated academic models behind BrandScience.ai.
Steve Ford
Co-founder
Serial technology co-founder with over 20 years of software engineering experience. Steve built the AI-native architecture that makes real-time brand equity measurement and automated expert analysis possible.
Whether you're a founder, brand manager, or CMO: if you need to understand what's driving your brand, this is for you.
DTC & e-commerce brands
Understand why customers choose you over competitors and which brand perceptions drive purchase, so you can invest marketing spend where it matters.
Mid-market brand teams
Get the depth of insight that enterprise brand trackers provide, without the six-figure price tag or months-long setup. Board-ready reports in seconds.
Growth-stage startups
You're investing in brand for the first time and need to prove ROI. Start measuring from day one with our free plan. No research team required.
Agencies & consultancies
Track brand equity across your whole client portfolio from one dashboard: client rankings, scorecards, and results you can walk into any client meeting with. Agency accounts are set up by our team.
Connect your flow, collect 30 responses in your first 30 days, and unlock 2 months of Professional free. No credit card required. If the model doesn't earn its place in your stack, you still walk away with your BrandScience brand equity score.
All prices in USD, plus applicable taxes. Need multiple brands? Contact us for volume pricing.
Simple to start. Powerful from day one.
No researchers or panel costs. Just fast brand intelligence from your own customers.
Free
Use your existing customers. No panel costs, no recruitment fees.
AI expert
Your AI Head of Brand Marketing analyses your results automatically.
5 min
From sign-up to your first brand equity dashboard. No waiting.
Frequently asked questions
Everything you need to know about brand tracking with BrandScience.ai.
FAQWhat is brand equity and how does BrandScience.ai measure it?
Brand equity is the commercial value that comes from consumer perception of your brand. BrandScience.ai measures it by surveying your customers across 50+ interconnected metrics, including awareness, consideration, loyalty, willingness to pay, and emotional associations, then uses AI to map how these metrics relate to each other and to your overall brand strength. Unlike traditional trackers that show metrics in isolation, our driver model (every brand driver mapped by how strongly it pulls on your overall equity) reveals which perceptions are actually driving (or dragging) your brand equity. The framework blends published, peer-reviewed models including Keller's customer-based brand equity (1993), Aaker's brand equity model, and the Yoo and Donthu brand equity scale (2001).
How is BrandScience.ai different from traditional brand trackers like Tracksuit, Latana, or YouGov?
Traditional brand trackers show you what happened: awareness went up, consideration went down. BrandScience.ai shows you why and what to do about it. Our AI analyzes the relationships between metrics, not just the metrics themselves, using structural equation modelling, the standard statistical method used in academic brand research. We also survey your actual customers (not panel respondents), update continuously (not quarterly), and cost a fraction of traditional research. Plus, our AI expert gives you a prioritized list of specific actions, not a 200-page PDF.
How many survey responses do I need for reliable brand tracking?
You can start seeing early directional insights with as few as 30 responses. That's why we use 30 responses in your first 30 days as the milestone to unlock the Professional free trial. To be confident of the results and use it as a starting point for future changes, we recommend 200 responses. The more responses you collect over time, the more granular and reliable your insights become. Our dashboard shows confidence levels so you always know how much weight to put on each metric.
Where does the survey data come from?
BrandScience.ai generates a branded survey link unique to your brand. You share this link with your own customers via email, social media, your website, post-purchase flows, or any other channel. This means you're measuring perceptions from people who actually interact with your brand, not generic panel respondents. The survey is short (12 statements, about 30 seconds) and optimized for mobile, so completion rates are high.
What are the 50+ brand health metrics you track?
Our brand equity model covers the full spectrum of brand health including: brand awareness (both prompted and unprompted), consideration, preference, loyalty, Net Promoter Score, willingness to pay a premium, emotional associations, brand personality attributes, category perceptions, purchase drivers, competitive positioning, and more. Each metric is mapped in relation to others so you can see, for example, how improving "perceived quality" impacts "willingness to recommend" for your specific brand.
Can I track my brand without a dedicated research team?
Absolutely. That's exactly who we built this for. BrandScience.ai handles the survey design, data collection, statistical modelling, and insight generation. You just share the survey link and check your dashboard. Our AI expert acts as your on-demand brand strategist, giving you the kind of analysis that would normally require a research agency. Start free, no credit card required.
How much does brand tracking with BrandScience.ai cost?
We offer a Free Forever plan that includes 1 brand, basic brand equity modelling, and overall benchmarking, perfect for getting started. Our Professional plan is $990 USD/month (or $9,900 USD/year, saving $1,980) and includes the full brand equity model, 20 AI Expert credits per month, product-type benchmarking, advanced analytics, and access to customer support. For companies managing multiple brands, our Enterprise plan starts from $3,990 USD/month. All prices are in USD plus applicable taxes. You can try Professional free for 2 months, with no credit card required.
Ready to see what's really driving your brand?
Get started with our Free plan today. No credit card required. See why marketing teams are switching to BrandScience.ai.
